Social responsibility plays an increasingly important role in advancing companies’ strategic business objectives and building goodwill among employees. Employees want to know that their employer cares about the communities in which it operates, and that it is committed to making a measurable difference for those who live and work in those areas.
Seventy-three percent of Americans want their employers to do more to support a cause or social issue. -- 2010 Cone Cause Evolution Survey
Make-A-Wish is the world's largest wish-granting organization and stands as one of the most recognized and most trusted charities in America. Our reputation is the result of a more than 30-year commitment to granting amazing and unique wishes that change lives for wish kids, their families, and everyone else involved in the experience - more than 220,000 wishes since 1980 and around 14,000 last year alone. That's a wish granted, on average, every 38 minutes. And every wish impacts dozens, sometimes hundreds of people, forever.
Enhanced Employee Morale
Employees feel good about working for a company that demonstrates care for the community, and their direct engagement in cause-corporate programs can have a profound influence on how they view the importance and purpose of their work.
97% of volunteers surveyed reported feeling more grateful and thankful as a result of helping to grant a child's wish. -- 2010 Wish Impact Study
Increased Employee Loyalty
Rallying employees around a great cause can engender long-term commitment to the company and pride in their employer.
81% of employees state that a company's commitment to social issues is important when deciding where to work. -- 2010 Cone Cause Evolution Survey